Marketing Yourself

by Kathryn Reid, ResumeEdge.com Editor and CPRW

Suppose you had just one chance to advertise yourself on a billboard overlooking a busy highway, and that passing motorists had only a few seconds to glance at it. It doesn’t matter what your occupation or skill set is. How would you make your advertisement meaningful and memorable?

Think of your résumé as a portable version of that billboard. The motorists whizzing by? Human resources professionals and other hiring entities. They don’t have time to read a biography of a jobseeker, and they don’t want to read your job description. (They aren’t interested in knowing that you report to work and do what an employer expects of you – the daily tasks for which you are paid.) They want to know what makes you special; how you add value; how you can make a difference in their organizations. They want to glance at your résumé and say, “Here’s someone I need to meet.”

It’s not always easy or comfortable for people to try to “sell” themselves this way. There’s a fine line between hollow bragging and effective advertising. Professional résumé writers know the difference, and ResumeEdge.com’s writers will work with you to turn a so-what list of responsibilities or accomplishments into a powerful marketing tool. Here are some real-life examples:

Before
· “Daily processing of portfolio transactions in accordance with department policies and procedures.”

After
· Provide investment managers and clients with accurate, time-sensitive portfolio information through diligent
processing, analysis, reporting and dissemination of cash and transaction data.

Before
· “Inspected, marketed and sold properties to first time homebuyers.”

After
· Created home ownership opportunities for low- and moderate-income residents who might otherwise be
excluded from the housing market. Provided prospective buyers with inception-through-settlement financial
consulting services and education.

Before
· “Presented PowerPoint presentations to civic, photography and hiking clubs around the country with client
endorsements.”

After
· Increased revenue and brand awareness by making sales presentations to clubs and associations countrywide,
incorporating customer testimonials about tour experiences as marketing technique.

Before
· “Organized profitable & charitable events.”

After
· Organized and ran for-profit and charity events attracting more than 45 musicians of regional, national and
international influence in the avant-garde genre, including two-time world DMC champion DJ Klever.

Ready to see yourself in a new light? Help is only a mouse click away!

Kathryn Reid is a Certified Professional Resume Writer (CPRW) with an undergraduate degree in English and extensive experience in commercial property/casualty insurance operations management. She has written resumes for ResumeEdge.com customers in diverse occupations: sales, science, finance, education, medicine, information technology, retail management, nonprofit, homemakers transitioning to the corporate workforce-- and even a professional viola player seeking a career change! Request Kathryn for your ResumeEdge.com product by keying her last name only, no caps (reid) in the 'request your editor' field of the ResumeEdge.com online form. http://www.resumeedge.com/

What to Say in an Interview

by Daniel Barcus, MBA, CPRW, ResumeEdge.com Editor

There are three key steps you can take in any interview to make yourself stand out. Sticking to the point and staying focused on what you’re trying to achieve will help. Many interviewers want to appear friendly, but if you let yourself get steered into idle conversation, the interview may end before you’ve had a chance to sell yourself.

Interviews often start with a very friendly “tell me about yourself.” This is your first chance to set yourself apart from the pack of other applicants. Lead off with two or three major accomplishments, rather than the various bits of personal information most candidates will respond with. If you can do that, you’re already compelling the manager to hire you. A strong way to close that portion of the conversation is to ask “what are the most important things you need to have achieved for this job, so we can tailor our discussion to that?”

Second, after you have presented your skills and experience, it’s a good idea to check in with the manager. One way to do that is to say “There is no such thing as the perfect candidate, but suppose I’m the last interview and you have to make a decision tonight. What reservations would you have about offering me this job right now?” When you ask a question like this, you have to be quiet and wait for an answer! If the manager has a question, or says that you don’t have much experience in one area, try to address that in a positive way, either by demonstrating where you do have that experience or how your other strengths will empower you.

Last, if you want the job, ask for it. In question form. “I really like what I’ve learned about your organization and leadership. This is the job I want. May I have it?” Again, be silent after you ask the question. Most interviewers will not be prepared to make an offer on the spot, but if they’ve talked to 20 candidates that day, they will remember the one candidate who asked for the job! Please note that pleading statements like “I hope you’ll offer me this job” do not have the same effect.

If you take these three steps, you will go a long way toward standing out in an employers mind as a strong, focused and capable candidate.

Daniel Barcus has 20 years of professional experience in high technology and career coaching. He earned an MBA in Organizational Design, Entrepreneurship and Marketing from the University of Chicago, a BS in Marketing from the Miller College of Business at Ball State University, as well as CPRW certification. He has written resumes to help clients achieve their goals from entry level to executive in a wide array of industries. Request Daniel for your ResumeEdge.com product by keying his last name only, no caps (barcus) in the 'request your editor' field of the ResumeEdge.com online form. http://www.resumeedge.com/services/federal-resume/index.php?nav=se.fed